ITZY Introduces their ‘Imaginary Friend’ in New MV

Happy almost Halloween, MIDZY bepeus! Have you met your imaginary friend yet?

ITZY released the music video for Imaginary Friend, the second title track from Gold, on October 28 at 12 MN KST (October 27, 11 PM Philippine Time).

Ahead of the music video’s release, ITZY dropped the English versions of Gold and Imaginary Friend to cater to non-Korean-speaking fans. The contrast between the two title tracks showcases the group's versatility.

The music video greets us with an eerie, mysterious, and surreal atmosphere that aptly aligns with the song’s title. As we dive into the video, we get to know who the real imaginary friend is —it’s the voice inside our heads. The song features a chill beat contrasting with Gold’s hip vibe, paired with whimsical choreography and hints of optical illusions that capture the attention of its audiences.

While the music video showcases a mysterious theme, the song’s empowering message is conveyed throughout, reminding us that we will always have ourselves to rely on, especially on highs and lows.

Are you ready to face your imaginary friend? Let us know in the comments, bepeus!