Unveiling a New Era: CNA K-Pop’s Rebranding Adventure

If you’ve been a K-Pop fan since 2012 and love buying albums and merch, you’ve probably heard about us! But if this is your first time, let me share our journey.

Since 2012, CNA Philippines has been the go-to store for K-Pop fans here. I still fondly remember our offline stores in malls, filled with albums, merch, and trendy fashion items. Those days were unforgettable!

Unfortunately, we had to close our physical stores and focus on our online presence through Shopee and Lazada. Despite that, we’ve thrived and become one of the leading online K-Pop stores in the country.

Originally, CNA Philippines was well known with older K-Pop fans stanning the 2nd generation idols. The thing is, K-Pop just keeps getting bigger, so we decided it was time for a change to help us connect with the new generation of K-Pop fans. One of our first steps? Changing our name from CNA Philippines to CNA K-Pop to solidify our position as a top K-Pop store.

As part of this exciting transformation, we introduced Bearpeu on April 23 as our brand character—a Teddy Bear symbolizing the childhood best friend we all cherish. Bearpeu embodies our vision of being every K-Pop fan’s ultimate ‘best friend,’ sharing our passion for K-Pop culture. We want to embrace the term “bepeu” (Korean slang for best friend) within our community.

Additionally, we’re exploring the idea of expanding into a K-Pop and stationery store because who doesn't love cute stationery to match their K-Pop obsession? It’s still in the early stages, but who knows? Perhaps in the near future, you’ll find our cute branded stationery items gracing our online shelves.

I’m incredibly excited about the future of CNA K-Pop under our new identity and can’t wait to embark on this journey with all of you, my fellow bepeus! Join us in this thrilling new chapter and follow our journey on social media and our website. Engage with our fresh look—share your thoughts, and let us know how we can serve you better. Your feedback means everything to us as we strive to be your ultimate K-Pop destination.

Loving our new vibe? Share your thoughts below!