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Brand Story

CNA Philippines has been the go-to store for K-Pop fans since 2012. Pioneering the K-Pop and K-Culture trend in the Philippines,
CNA has established its brand as one of the top online K-Pop stores locally.

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CNA K-Pop

Rebranded as CNA K-Pop, we strive to build trust and connection with the newer generation of Filipino K-pop fans by understanding their needs and providing great online shopping experience.

Your Best Choice
For Everything K-Pop

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Mission

Our mission is to be the best online store for Filipino K-Pop fans, offering a wide variety of authentic albums, merchandise and stationery items at a reasonable price point.

Vision

We envision to evolve beyond being just a retailer, becoming a trusted companion and resource for fans as they explore their love for K-pop.

Core Values
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K-Culture

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Love / Passion

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Friendship / Trust

Brand Character

Hello! I’m Bearpeu,
your K-Pop BFF!

Meet your cutest bear friend, with whom you can talk about anything K-Pop!

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Bearpeu is a character inspired by a Teddy Bear, symbolizing warmth and friendship.


We aim to portray our brand as friendly and trustworthy. With Bearpeu as our brand mascot, we aspire to become our market’s "Bepeu" (Korean slang for best friend) throughout their K-Pop journey.

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