SEVENTEEN’s Mingyu x Snickers®: Unwrapping a Sweet New Era

The sweetest man meets the sweetest treat—Mingyu x Snickers® is here!

source: Snickers® Philippines

Mingyu of K-pop boy group SEVENTEEN has officially been named the new Asia Ambassador of Snickers®, the globally loved chocolate bar brand of Mars®. Notably, he is the first Korean to hold such a title.

SEVENTEEN continues to make waves in the music scene with their self-produced songs, impeccably synchronized choreographies, record-breaking performances, and sold-out shows. While the members continue to shine with their individualities that make the whole group stand out, Mingyu has consistently proven he is a stunner with his captivating visuals, undeniable strong charisma, and loveable personality—qualities that have not only drawn millions of passionate fans worldwide but also caught the attention of major global brands.

With Mingyu’s charisma, global presence, and influential appeal to fans and audiences perfectly aligning with Snickers®’ brand vision, this partnership will come as a sweet new treat to fans of both the brand and the band. Not only will he prove his global impact, but Mingyu also embodies the Snickers® spirit—keeping up his high-energy performances and packed schedule with an unstoppable drive and energy.

Fans have taken to social media to express their excitement about this partnership. The South Korean ad for Snickers®, featuring Mingyu at the airport seemingly losing his passport, made a buzz on social media, as many fans saw it as a playful nod to his real-life situation during the group’s Nana Tour.

Are you ready for this sweet new era, CARAT bepeus?